Business Info

What Your Company’s Logo Says about Your Business

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Logo, short for logotype, is the first glimpse your customers will have of your brand identity. Logos help your consumers to understand what your organization is all about. A logo usually combines several different elements to paint an overall picture of your brand, with each feature displaying something unique about your brand identity.

Color. Of all the facets of your logo, color is one of the most important. Color has been shown to not only affect people’s moods but also buying decisions while shopping. Warm colors like red, orange, and yellow are warm colors that evoke feelings of happiness, energy, and optimism. Cool colors like green, blue, and purple are usually soothing and often associated with spirituality, health, and creativity. It’s a good idea to research colors and how they impact emotions and behavior before making any decisions.

Choosing your color palette is critical to accurately represent what you want to portray about your business. Be sure to keep it classic and simple, and not too trendy, as you will likely want to utilize your logo for a long time. Don’t forget that you will likely be unable to use color all the time, so be sure to consider how it will look if it must be replicated in black or white.

Fonts. You may decide to represent your company with a logo that uses both text and a symbol. If you decide to use lettering, you will need to choose a typed set of characters or “font.” Like … Read More