Here’s an idea:
Google “Best Marketing Strategy,” choose one at random from the results page, open it up, press Ctrl A, then Ctrl C. Now, the tricky bit. Go right to the very core of your business, press Ctrl V, and sit back with fingers crossed (toes too, if you can do that kind of thing), whisper a prayer or two, and hope.
You really wouldn’t do it, would you? The fact you’re reading this article kind of implies you’re not one sandwich short of a picnic, so to speak, and you’re looking for ideas, concepts, and possible strategies you can mold into what fits best for your business. There’s nothing random about it.
Copying and pasting a marketing strategy may be quick, but it’s no “quick fix,” that’s for sure. You really can’t afford to give less than 100% when considering your business marketing approach. Imagine walking down to the 7-Eleven, placing a marketing strategy in the basket with your groceries, with absolutely no idea how it tastes. Crazy. “But it had really cool packaging!” you cry out as the bailiffs drag you from the office building you’ve just been evicted from.
Your bespoke marketing strategy needs to be envisaged for the long-term, be sustainable, and be consistently and reliably driving your customers straight to you.
This article is not your “quick fix,” either. Now that’s honesty. What it is, however, is your best starting … Read More
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